Welcome to Episode 204 of the Pool Nation Podcast. We sit down with Crystal Rowell, VP of SMP and Ultralift, to explore her journey, insights on marketing, and leadership strategies in the pool industry. From understanding the significance of branding and color theory to discussing the importance of continuous education and business management, this episode is packed with valuable information for pool professionals.
Key Moments
- [00:00:00] – Introduction and welcome
- [00:01:00] – Introduction of Crystal Rowell
- [00:02:00] – Discussion on the importance of brand and marketing
- [00:08:00] – Crystal shares her background and journey
- [00:25:00] – The significance of learning every aspect of the business
- [00:46:00] – Challenges and focus areas in the VP role
- [01:03:00] – In-depth discussion on branding and colors
- [01:15:00] – The rule of three in marketing and Goldilocks pricing
- [01:27:00] – Final thoughts and takeaways
Join us for this insightful episode as we explore the critical aspects of marketing and leadership that can transform your pool business. Whether you’re a seasoned pool pro or just starting out, this episode is sure to provide you with the tools and inspiration to elevate your business to new heights.
